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Teva X Beauty & Youth

Teva once again collaborated with Beauty & Youth for the SS15 season. Beauty & Youth is the sister shop of United Arrows which is one of the major fashion speciality stores in Japan. Co-operation between the two was therefore a logical step and after last year‘s success this expansion makes a great addition to the companies‘ mutual relationship.

The ‘Hurricane‘ - an annually returning classic in the Teva collection was the point of departure. Quantities for the product were super limited.

The theme of the photo art direction is laid bare. By deliberately focusing on the product, we were able to showcase the Hurricane‘s rugged good looks, clean lines and subtle detail. Artwork also needed to be consistent with Teva's existing brand direction as well as fit into Beauty & Youth retail environments.

Photography. Art Direction. Digital Banners.

Teva once again collaborated with Beauty & Youth for the SS15 season. Beauty & Youth is the sister shop of United Arrows which is one of the major fashion speciality stores in Japan. Co-operation between the two was therefore a logical step and after last year‘s success this expansion makes a great addition to the companies‘ mutual relationship.

The ‘Hurricane‘ - an annually returning classic in the Teva collection was the point of departure. Quantities for the product were super limited.

The theme of the photo art direction is laid bare. By deliberately focusing on the product, we were able to showcase the Hurricane‘s rugged good looks, clean lines and subtle detail. Artwork also needed to be consistent with Teva's existing brand direction as well as fit into┬áBeauty & Youth retail environments.

' After a previous collaboration in honour of Teva‘s 30th anniversary last year,
this latest project entails two tonal ‘Hurricane‘ sports sandals. The result is a product
that is nothing short of elegant as we approach the summer months '
-

Highsnobiety
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