Teva Original Summer
Teva provides distinctively designed outdoor sandals for the global outdoor community. Teva (pronounced "teh-va" - which is Hebrew for "nature”) was originally designed by a river guide using a pair of flip flops and two Velcro watchbands, to craft a shoe that wouldn’t float away.
The Teva “Original Summer” campaign celebrates the unique and inspiring ways its consumers are experiencing and enjoy their own “original summers” while wearing the Teva Original Collection.
During the campaign period, a pop-up store in Atmos Shibuya Tokyo was opened for a limited time to allow customers to view more than 50 Teva products, including the latest spring and summer items.
We helped create print and digital as well as retail and promotional design for the complete APAC campaign.
Print and Digital Campaign. Retail. Promotional. Merchandise.
Teva provides distinctively designed outdoor sandals for the global outdoor community. Teva (pronounced "teh-va" - which is Hebrew for "nature”) was originally designed by a river guide using a pair of flip flops and two Velcro watchbands, to craft a shoe that wouldn’t float away.
The Teva “Original Summer” campaign celebrates the unique and inspiring ways its consumers are experiencing and enjoy their own “original summers” while wearing the Teva Original Collection.
During the campaign period, a pop-up store in Atmos Shibuya Tokyo was opened for a limited time to allow customers to view more than 50 Teva products, including the latest spring and summer items.
We helped create print and digital as well as retail and promotional design for the complete APAC campaign.
Print and Digital Campaign. Retail. Promotional. Merchandise.
Road to Roo was the 1st Sales Promotional Platform under the Teva Original Summer Campaign undertaken by Teva in the APAC region. The Prize, an all inclusive trip to the Bonnaroo Music and Arts Festival. Bonnaroo is an annual four-day music festival held on a 700-acre farm in Tennessee and features a diverse array of musical acts an events.
The logo we developed features Teva's iconic straps, references the american road trip, the diversity of musical styles and the multitude of activities available at the 4-day festival. The use of vegetable inks and recycled paper are in sync with the Bonnaroo festivals sustainable and environmental policies.
Road to Roo was the 1st Sales Promotional Platform under the Teva Original Summer Campaign undertaken by Teva in the APAC region. The Prize, an all inclusive trip to the Bonnaroo Music and Arts Festival. Bonnaroo is an annual four-day music festival held on a 700-acre farm in Tennessee and features a diverse array of musical acts an events.
The logo we developed features Teva’s iconic straps,references the american road trip, the diversity of musical styles and the multitude of activities available at the 4-day festival. The use of vegetable inks and recycled paper are in sync with Bonnaroo’s sustainable and environmental policies.
